TCL Electronics has launched its new C6K QD-Mini LED TV series in the UAE Designed to deliver unbeatable performance and unbelievable value, the C6K lineup redefines home entertainment by combining next-gen display innovation, elegant aesthetics, and immersive sound. The TCL C6K features advanced QD-Mini LED technology with over 512 local dimming zones, high HDR brightness, and a wide colour gamut, delivering ultra-vivid colours, sharp details, and superior contrast, ensuring every scene is lifelike and cinematic.

This flagship performance is driven by TCL’s exclusive All Domain Halo Control Technology, which covers the entire light journey from generation to display. It integrates high-efficiency light-emitting chips, self-developed lens technology, super Micro-OD structure, precision light and shadow control algorithms, and TCL’s self-produced high-end CSOT HVA panels. This full-stack innovation dramatically reduces haloing, enhances black levels, and ensures image clarity from every angle.

By tackling common halo effects and improving light control at every step, TCL delivers unparalleled contrast, depth, and picture precision even in the brightest environments.

Key features of the TCL C6K series in the UAE:

1. QLED Technology: Next-gen colourful quantum crystal material achieving a wide colour gamut for longer-lasting, vibrant visuals.
2. 144Hz Native Refresh Rate: Ultra-smooth, fluid motion for gaming, sports, and fast-action scenes.
3. ONKYO 2.1 Hi-Fi Sound: Immersive cinematic audio with Dolby Atmos and DTS Virtual:X support.
4. Ultra-Slim Design: Sleek profile with magnetic seamless wall-mounting and ≤ 60mm thickness for a refined aesthetic.
5. Matte Display (85” & 98”): Anti-glare, reflection-free screen for uninterrupted viewing in bright spaces.
6. High Contrast HVA Panels (75″ and below): Up to 7000:1 native contrast ratio and ultra-wide viewing angles for deeper blacks and richer details.

Whether it’s the thrill of gaming, the passion of football, or the richness of cinema, the TCL C6K delivers flagship performance across all content formats. It is available in multiple screen sizes, including 65”, 75”, 85”, and 98”, the C6K is crafted to its designed to elevate every living space into an immersive entertainment zone.

Sony Middle East and Africa showcased its latest line-up across home and audio entertainment product categories for 2025 during a three-day exclusive conference held at W Hotel, Yas Island, Abu Dhabi. The immersive event brought together distinguished media representatives, content creators, retailers and business partners from across the GCC, Central Asia, Africa and beyond. Underscoring Sony’s commitment to regional and global engagement, the event took place in the esteemed presence of newly appointed Global Sales and Marketing officer, Sony Corporation, Tadato Kimura.

The event gave guests in attendance a first look into Sony’s newest offerings, reinforcing its leadership positioning in premium home entertainment and it’s drive to meet the evolving needs of digital savvy consumers. Key highlights of the affair included the unveiling of the BRAVIA television lineup including the BRAVIA 8 II, BRAVIA 5 and the BRAVIA 2 II as well as an array of home audio products such as the BRAVIA Theatre Bar 6, BRAVIA Theatre System 6, BRAVIA Theatre Rear 8, BRAVIA Theatre Sub 7. Introduced under its tagline “Bigger is Better” and engineered to deliver cinematic realism, bringing film creators’ intent home through stunning contrast, colours and captivating sound, the new lineup offers large and small screen size models to perfectly complement any viewing environment delivering the cinema-like sound from the comfort of the living room.

In addition, Sony also introduced its latest advancements in the audio segment with the expansion of the ULT Power Sound series. Founded as the concept of providing Massive Bass and Ultimate Vibe, the newly expanded portfolio is designed to offer a superior music experience with powerful bass and dynamic sound. Introducing the ULT TOWER 9 and ULT TOWER 9AC, the speakers are equipped to deliver powerful sound at the touch of the ULT button and complemented by the 25 hour battery life with the ULT Tower 9.

Ensuring the party never has to stop, the 360° Party Lights delivers a synchronized light display syncing seamlessly with both music and up to 100 compatible speakers. For those looking for an elevated audio experience within a compact body, the series also includes the ultra-portable ULT FIELD 5 and ULT FIELD 3 to carry the music wherever you go. Taking center stage lies the ULTMIC1 – a pair of wireless microphones offering crystal-clear vocals, built to integrate seamlessly with the ULT line-up. Commenting on the lineup, Tadato Kimura, Global Sales and Marketing Officer, Sony Corporation said, “Today’s consumers aren’t seeking just technology upgrades – they’re looking for experiences that are intuitive, curated and immersive and our latest line-up reflects this purpose.”

Jobin Joejoe, Managing Director, Sony Middle East and Africa, said, “At Sony, we remain committed to delivering innovative and unique products that cater to the evolving needs of our customers. Our aim is to ensure that consumers in the region gain access to the latest technologies at the same time as the global launch and by offering a diverse and unique product portfolio, we strive not only to meet immediate customer expectations but also to enhance our customer lifetime value.”

The 2025 ROG Strix SCAR 18 G835LX is ASUS’s latest flagship gaming laptop, designed to deliver desktop-grade performance in a sleek, portable package. With top-tier hardware, a stunning Mini LED display, and innovative cooling solutions, this machine is built to dominate both gaming and creative workloads.

Design and Build
The ROG Strix SCAR 18 features a redesigned chassis inspired by automotive racing, combining aesthetics with functionality. The laptop boasts rounded corners, a reduced hinge gap of just 2mm, and a full-surround RGB lightbar that gives it a futuristic glow.

The tool-less design is a standout feature, allowing easy access to RAM, SSD, and cooling components—a first for gaming laptops. The chassis is crafted from a durable mix of ABS and polycarbonate, ensuring it stays cool to the touch even during intense sessions.

Display
The 18-inch ROG Nebula HDR Mini LED display is a game-changer. With a 2.5K resolution (2560×1600), a 240Hz refresh rate, and 3ms response time, it’s tailor-made for competitive gaming. The display supports 100% DCI-P3 colour gamut, Dolby Vision, and G-SYNC, ensuring smooth, tear-free visuals.

The Mini LED technology delivers 1200 nits of peak brightness and over 2000 dimming zones, resulting in unparalleled HDR performance. ASUS’s new Ambient Contrast Ratio film further enhances the experience by reducing reflections by 55% and improving contrast by up to 4.5x.

They also feature our customizable AniMe Vision lighting array on their lids, originally pioneered on our Zephyrus machines. With an array of 810 LEDs shining through precision-milled holes, you can show off your style with a wide selection of pre-made animations, import a GIF of your choice, or animate your own image from scratch.

Specifications
Under the hood, the Strix SCAR 18 is powered by up to an Intel Core Ultra 9 275HX processor, featuring 24 cores and a boost clock of up to 5.4GHz. Paired with an NVIDIA GeForce RTX 5090 Laptop GPU (24GB GDDR7 VRAM), this laptop is a beast. The GPU leverages NVIDIA’s Blackwell architecture, offering DLSS 4, Reflex 2, and RTX Neural Shaders for next-gen gaming and creative workloads.

The laptop supports up to 64GB of DDR5-5600 RAM and dual PCIe Gen 4.0 SSD slots (upgradeable to Gen 5), ensuring lightning-fast load times and multitasking capabilities. With a combined CPU and GPU power of up to 255W, the Strix SCAR 18 handles AAA games and demanding applications with ease.

Cooling
ASUS has revamped the cooling system with a Tri-Fan design, a sandwiched vapour chamber, and Conductonaut Extreme liquid metal. The rear-exhaust vents keep heat away from the user, while dust filters prevent internal buildup. In Turbo mode, the laptop operates at a noise level of 47dB—quieter than previous generations—while delivering maximum performance.

Audio and Connectivity
The SCAR 18 features a 4-speaker system with Dolby Atmos, offering immersive spatial audio. Wi-Fi 7 and 2.5G Ethernet ensure lag-free online gaming, while Thunderbolt 5 ports provide ultra-fast data transfer and display output. The laptop also includes a Full HD camera with Windows Hello for secure facial recognition.

The laptop is equipped with two Thunderbolt 5 ports (supporting DisplayPort 2.1 and Power Delivery 3.1), three USB 3.2 Gen 2 Type-A ports, a 2.5Gbps Ethernet port, an HDMI 2.1 FRL output, a 3.5mm combo audio jack, and an ASUS Slim Power Jack for charging. This comprehensive selection ensures high-speed connectivity, versatile display options, and efficient power delivery.

Software and Customisation
Armoury Crate centralizes system controls, allowing users to tweak performance modes, RGB lighting, and fan speeds. The SCAR 18 also includes GameVisual for optimized display settings and Scenario Profiles for automatic performance adjustments based on the task. A one-month PC Game Pass subscription is bundled, offering access to over 100 games.

Performance
To evaluate the Strix SCAR 18’s real-world capabilities, we conducted extensive testing using the Turbo performance profile with Advanced Optimus enabled (GPU in Standard mode) and the display running at its native 2560×1600 resolution. This configuration represents how most power users would realistically operate the laptop for demanding gaming and creative workloads, allowing us to assess its true performance potential while maintaining optimal system efficiency through NVIDIA’s dynamic graphics switching technology.

Here’s what we got:

GeekBench 6.2.2 64-bit: Multi-core: 20170, Single-Core: 3127
CineBench R15 (best run): CPU 5872 cb, CPU Single Core 321 cb
3DMark 13 – Fire Strike (DX11): 387819 (Graphics – 47910, Physics – 46620, Combined – 12940)
3DMark 13 – Time Spy (DX12): 22412 (Graphics – 21517, CPU – 14511)
PCMark 10: 9312 (Essentials – 11276, Productivity – 10391, Digital Content Creation – 18927)

Battery Life
The entire Strix series comes with sizable 90Wh batteries that deliver excellent endurance for everyday tasks like web browsing and video playback. For quick charging, the included ASUS Slim Power Jack adapter can replenish 50% of the battery in just 30 minutes.

When traveling light, you can still power up via USB-C thanks to 100W USB Power Delivery support, ensuring you’re never left without juice on the go. This combination of long battery life and flexible charging options makes the Strix lineup equally capable for both marathon gaming sessions and mobile productivity.

Verdict
The 2025 ROG Strix SCAR 18 G835LX is a triumph of engineering, blending cutting-edge hardware and performance, a breathtaking display, and innovative cooling into a single package. While its size and weight (3.3kg) make it less portable, it’s a small trade-off for unmatched performance. Whether you’re a competitive gamer, content creator, or power user, the ROG Strix SCAR 18 delivers in every regard.

Price: AED 25999

Availability: The ROG Strix SCAR 18 arrives in UAE stores by late April 2025 with a free ROG backpack. Gaming fans can experience it first at Comic Con UAE from April 18-20 before its retail launch. Early buyers will also receive the Monster Hunter Wilds game (redeemable via Armoury Crate) with purchases made before May 31, 2025. ASUS sweetens the deal with its Perfect Warranty covering AED 500 in accidental damages when registered within 90 days, plus the ROG Elite Rewards program offering redeemable points for gaming goodies and exclusive content.

Product photography by Ryan Chris