HONOR today announced the HONOR ALPHA PLAN, a new corporate strategy to transform HONOR from a smartphone maker to a global leading AI device ecosystem company. The visionary three-step plan details the bold steps HONOR will take to usher in the new intelligent world, and calls on the industry to co-create an open, value-sharing ecosystem that maximizes human potential, ultimately benefiting all mankind.

“It is clear that the AI revolution will reshape the paradigm of the device industry – completely transforming our productivity, our society, and even our culture more than ever before,” said James Li, CEO of HONOR. “I am calling on all of us to unite together to address the challenges – as well as the many opportunities – of AI technology. I also call on the industry to be truly open so that we can fully embrace this exciting AI future. Let’s do it together.”

The designation HONOR ALPHA PLAN is chosen for its unique symbolic meaning. Alpha, as the first letter in the Greek alphabet, symbolizes HONOR’s relentless pursuit of technological excellence. Additionally, the Chinese word for humans (人) can be found where the stroke connects in the lowercase letter “α,” echoing HONOR’s commitment to human-centric innovation. The East-meets-West symbolism perfectly encapsulates HONOR’s global vision and ambition to create value for consumers worldwide.

The HONOR ALPHA PLAN comprises three steps: The first step begins with the development of an intelligent phone. HONOR will work with partners to open technology boundaries to co-create a new paradigm for AI devices in the agentic AI era. Next, HONOR will open industry boundaries and co-create a new paradigm for AI ecosystem in the physical AI era. Finally, in the AGI era, HONOR will open human potential boundaries and co-create a new paradigm for civilization.

The envisioned intelligent phone that is central to the first step will embed human-centric AI that is purpose-built to maximize human potential, including the leading AI technology HONOR showcased during the keynote address. The world’s first GUI-based personal mobile AI agent developed by HONOR redefines daily convenience with intelligent technology.

In a technology showcase in collaboration with Google Cloud and Qualcomm Technologies, HONOR demonstrated how an AI agent can help make a table reservation through a third-party service while taking into consideration appointments saved in the HONOR Calendar and traffic information. HONOR plans to bring agentic experiences to its devices in international markets in the near future.

HONOR is transforming mobile photography with AiMAGE, the new brand for HONOR’s imaging technology. AiMAGE is powered by the AI Kernel, the industry’s first solution to support device-cloud AI models. Locally, the on-device model supports a 1.3 billion parameter model to generate a 50% uplift in image clarity. The cloud counterpart benefits from a larger scale of computing resources, running a 12.4 billion parameter model to massively enhance the quality of telephoto images.

Equally important in AiMAGE is the AI ecosystem component. Through collaborating with partners, including Google Cloud, HONOR will continue improving the versatility of its imaging offerings by integrating more intuitive AI features into its smartphones. The brand-new AI Upscale feature for restoring old portraits will be rolled out gradually to the HONOR Magic7 series, powered by the Snapdrago 8 Elite Mobile Platform, starting this March

HONOR introduced the world’s first all-ecosystem file-sharing technology. With it, users can enjoy ultra-fast speeds, whether transferring files to one or many iOS and Android devices. Additionally, the brand also announced that AI Deepfake detection will soon arrive in its latest flagship bar phones and foldable phones in international markets.

“As we move into the physical AI era, we need to open our industry boundaries and co-create a new paradigm for the AI ecosystem,” Li said. To reach the second step of its strategic plan, HONOR calls on the industry to open up its AI capabilities for a wider range of devices, enabling seamless collaboration as HONOR co-creates a value-sharing ecosystem with global partners. As testament to its commitment, HONOR announced today that it will invest more than $10 billion over the next five years to fund this endeavor.

“In the end, we will open human potential boundaries, and co-create a new paradigm for civilization in the AGI era. You will witness the co-existence between carbon-based life and silicon-based intelligence. This is why all of us need to work together to maximize human potential to embrace an intelligent world,” said Li, extending an invitation for all to join HONOR to realize the third and final step of its plan.

Representatives from Google Cloud, Qualcomm Technologies, Inc., CKH Group, Orange, Telefónica and Vodafone joined Li on stage to officiate a tree-lighting ceremony. By illuminating a tree of light representing the AI ecosystem and AI devices, the ceremony symbolized the collaboration of industry partners to co-develop the AI device ecosystem that will serve every consumer worldwide.

“Today, HONOR has presented a bold new vision for a future where AI will underpin every facet of the device user experience. We are excited to partner with HONOR to integrate our technology and power the next generation of AI devices,” said Alex Katouzian, Group GM, Mobile, Compute, & XR, Wearables, Qualcomm Technologies, Inc.

“Collaboration is the fabric that weaves together the open ecosystem for AI. We’re thrilled to join hands with HONOR and other industry partners to ride this disruptive wave. We are working closely to deeply integrate Google’s Gemini AI models into HONOR solutions, and create new possibilities for users around the world that were never before possible, while protecting their data security and user privacy,” said Matt Waldbusser, Managing Director, Global Solutions and Consumer AI, Google Cloud.

To demonstrate the HONOR ALPHA PLAN’s emphasis on a consumer-centric approach, HONOR pledged to provide seven years of Android OS and security updates for its HONOR Magic series, starting in the EU market. In addition, HONOR committed to accelerating its sustainability initiatives to reach operational carbon neutrality by 2040, five years ahead of its initial goal. HONOR also announced its plan to achieve carbon neutrality across its entire supply chain and products by 2050.

HONOR is set to make waves at Mobile World Congress (MWC) 2025 in Barcelona with the unveiling of its highly anticipated “HONOR ALPHA PLAN.” This strategic initiative, focused on advancing artificial intelligence (AI) and cross-device connectivity, aims to revolutionize the way devices interact and integrate, ushering in a new era of seamless technology.

The “HONOR ALPHA PLAN” represents HONOR’s bold commitment to creating an open and interconnected AI ecosystem. The initiative emphasiaes innovation, collaboration, and excellence, with the goal of building a robust AI-powered device network that enhances user experiences across smartphones, wearables, smart home devices, and more. HONOR envisions a future where AI seamlessly integrates into daily life, empowering users with smarter, more efficient solutions.

As part of the keynote event, HONOR will showcase a groundbreaking advancement in cross-device connectivity technology. This innovation promises to redefine how devices communicate and collaborate, offering users a truly unified and intuitive experience. By leveraging AI and cutting-edge technology, HONOR aims to set a new standard for device interaction and integration.

The keynote presentation will take place on Saturday, March 2nd, 2025, at 16:30 CET at the Hyatt Regency Barcelona Tower, on the sidelines of MWC 2025. During MWC, the company will also showcase its latest products at Stand 3H10 in Hall 3 at Fira Gran Via. Attendees can expect to witness the unveiling of transformative AI solutions and connectivity advancements that highlight HONOR’s leadership in the tech industry.

For more information and updates on HONOR’s announcements at MWC 2025, visit the HONOR MWC 2025 page or follow HONOR on social media.

Meta has announced the expansion of its AI assistant, Meta AI, to the Middle East and North Africa, empowering users in the region with a tool to learn, create and connect to the things and people they care about most. The feature is gradually rolling out across the region, with full accessibility already available in key markets including the United Arab Emirates, Saudi Arabia, Egypt, Morocco, and Iraq.

Conveniently located across Meta’s family of apps – Facebook, Instagram, WhatsApp and Messenger – Meta AI is easily accessible through its blue circle icon within Meta’s apps and requires no prior registration. It can also be used in group chats by simply typing ‘@Meta AI,’ making it ideal for quick research, brainstorming, and planning with friends. For instance, users planning a spring trip with their families and seeking ideas for island destinations within a maximum six-hour flight from the UAE can simply mention @Meta AI in the group chat, and it will provide a tailored list of suggestions in real time for the group to discuss.

Meta AI is built with state-of-the-art Llama 3.2, Meta’s largest and most capable open-source large language model, and has the capabilities to generate text and create and animate images directly within Meta apps. Users can explore Meta AI’s image-generation Imagine feature by simply typing “Imagine” followed by a detailed description of the image they want to create. For example, typing “Imagine a tiger wearing a vest drinking tea at a café” prompts Meta AI to generate the image in real-time, with the option to animate it. The expansion also introduces support for Arabic, making Meta AI accessible to even more people across the region.

“Meta AI is one of the world’s leading AI assistants already on your phone, in your pocket for free. Combining accessibility with cutting-edge technology, it serves as a gateway to a smarter, more connected life for millions of users in the MENA region. We believe that having a reliable assistant will be one of the defining benefits of this generation of AI. With Meta AI on track to become the most used AI assistant in the world by the end of the year, we’re excited to bring its transformative potential to communities across the region,” says Fares Akkad, Regional Director for Middle East and Africa at Meta.

To celebrate the arrival of Meta AI in the Middle East and North Africa, Meta is launching “Elevating Every Moment”—a content series designed to help users unlock the full potential of Meta AI. Through helpful tips, practical use cases, and deep dives, the series will feature collaborations with regional creators on Instagram. Additionally, Meta will roll out an educational series on its official Meta Arabia page, offering guidance on crafting effective prompts to assist with everyday tasks, whether professional or personal.

“We’re seeing people use Meta AI to dive deep into projects that spark their interest, get help with how-to tasks, and use the assistant for guidance on things like art projects, home decor, outfit inspiration, and more. Image generation has been especially popular and I’m excited to see how people in our region will find new, creative ways to make the most of what AI can offer,” said Akkad.

Meta AI is designed to be intuitive, offering a wealth of opportunities to enhance daily life. Following this gradual rollout, users in the region can look forward to more visionary and advanced multimodal features on the horizon. These include simultaneous dubbing for Reels content, real-life image editing, and the “Imagine Me” feature, which generates personalized portraits that can be edited in real-time. Additionally, Meta AI will soon integrate advanced tools to help users craft captions for their posts, making creativity and connection easier than ever.

Meta AI claims it is on track to become the world’s most-used AI assistant by the end of the year, with nearly 700 million active monthly users and availability in 42 countries and 13 languages.