Škoda Auto has officially entered the Omani market, marking the next step in its strategic expansion across the Middle East. This move supports the brand’s ambition to strengthen its presence outside of its European home market. The launch includes the opening of a fully digital, state-of-the-art showroom in Muscat, developed in partnership with Premium Motors, part of the Alfardan Group. In the coming months, Škoda will be introducing a full range of ICE models, including spacious sedans and a diverse SUV line-up. The SUV portfolio ranges from the compact Kushaq, imported from India and leveraging synergies given the geographical proximity, to the all-new seven-seater flagship Kodiaq, which is also available with all-wheel drive.

Martin Jahn, Board Member for Sales and Marketing, commented, “Entering the Omani market is an important milestone for Škoda. Expanding our footprint in the Middle East strengthens our presence beyond Europe. We are excited about the opportunities this market presents and remain committed to delivering vehicles that not only meet but exceed the expectations of our Omani customers.”

Škoda’s entry into Oman is a key component in its wider growth strategy for the Middle East. With demand for European automotive brands rising in the region, Škoda is committed to offering high-quality vehicles tailored to local preferences. Expanding into Oman grows the brand’s international footprint and supports its long-term ambitions beyond its core European market. Looking ahead, Škoda aims to achieve 10,000 annual deliveries in the Middle East, reinforcing its position as a strong player in the regional automotive market.

Lukas Honzak, Managing Director of Škoda Middle East, commented, “We are thrilled to bring Škoda to Oman. Our strategic partnership with Premium Motors enables us to bring advanced European automotive technology and exceptional customer service to Omani customers. With freshly refined wide product line-up, fully digitilised showroom and brand-new exclusive service centre facilities, we are confident that Škoda is set to achieve nothing shorts of exceptional success.”

Škoda Auto has partnered with Premium Motors, a member of the Alfardan Group, to bring its high-quality, value-for-money vehicles and signature Simply Clever features to Omani customers. Škoda’s first Omani showroom in Muscat is a cutting-edge facility designed to offer a fully digital, customer-focused experience. It features an interactive digital configurator and an immersive digital wall display, while a dedicated motorsport corner highlights Škoda’s rich racing heritage.

The new location in Muscat will also feature an exclusive Škoda service centre with eight work bays, ensuring comprehensive aftersales support. As part of its long-term commitment to the market, Škoda plans to open three additional showrooms and service centres across Oman by 2029, further strengthening its presence in the region.

The grand launch of Škoda Oman was inaugurated at an exclusive opening event, graced by distinguished dignitaries including His Excellency Mr. Khalfan Bin Said Al Shueili, Minister of Housing and Urban Planning, Mr. Omar Hussein Alfardan, President of Alfardan Group, Dr. Ma’n Alhamawi, CEO of Alfardan Automotive, and Mr. Hussein Omar Alfardan, CMO of Alfardan Automotive along with Mr. Christian Nehme, General Manager of Premium Motors, Benoit Tiers, CEO of Volkswagen Group Middle East, and Lukas Honzak, Managing Director of Škoda Middle East.

Speaking at the event, Christian Nehme, General Manager of Premium Motors, said: “We are extremely proud to add Škoda to our growing portfolio of European car brands that Premium Motors represents in Oman. This showroom offers an entirely new level of customer experience. Every aspect of the space is thoughtfully integrated, from digital screens to the seamless coordination between our sales advisors and service team, to create a comfortable experience for our customers and deliver exceptional service. We are excited to bring this unique concept to Oman.”

Škoda’s initial line-up in Oman includes a full range of its European-built ICE sedans and hatchbacks, including the latest performance model, the new Octavia RS. The Czech automaker is also offering a diverse SUV portfolio, from its ICE flagship and seven-seater, the Kodiaq, which is also available with all-wheel drive, to the compact Kushaq, imported from India and leveraging synergies given the geographical proximity. These models are now available, giving Omani customers a wide range of options to suit their driving needs and preferences. As part of its long-term strategy, Škoda also plans to introduce electric vehicles to the Middle East.

Oman’s economy is poised for growth, driven by diversification efforts and a favourable business environment. With a population of around 4.5 million and approximately 300 vehicles per 1,000 inhabitants, the country is already the fifth-largest automotive market in the region. Demand is rising for high-quality, technologically advanced, and practical vehicles that offer excellent value for money – making this the ideal time for Škoda to enter the market. With a focus on customer satisfaction and innovation, Škoda aims to capitalise on this growth potential.

For 130 years, Škoda has continuously evolved, combining a strong customer focus with a commitment to quality, safety, and efficiency. By consistently offering something extra, the brand has grown from a regional market leader into a globally competitive automaker. In the Middle East, Škoda seeks to build on this foundation by delivering models tailored to the driving preferences and lifestyles of Omani customers.

Aston Martin has unveiled its most legendary nameplate, the sensational new halo model, Vanquish in Dubai. As the marque’s most potent flagship, the Vanquish is a technical masterpiece that stands at the pinnacle of Aston Martin’s renowned front-engined sports car range.

The all-new Vanquish features a world-class V12 engine with monumental power, a bespoke chassis equipped with state-of-the-art dynamics technology, and carbon fibre bodywork that exudes unmatched presence. Its interior sets new standards of modern luxury, offering a premium experience for discerning drivers. With production limited to fewer than 1,000 examples per year, this ultra-luxury icon promises to maintain its exclusivity.

Under the hood, the Vanquish is powered by a new 5.2-litre Twin-Turbo V12 engine, producing an astonishing 835PS and 1000Nm of torque. This powertrain allows the Vanquish to achieve a new benchmark for supercar performance, with immense in-gear acceleration and a top speed of 345 km/h—the highest top speed of any Aston Martin series production car to date. The meticulous refinement of the internal combustion process ensures both unprecedented performance and efficiency, while meeting the latest emissions standards globally.

The Vanquish’s chassis is meticulously honed to deliver an exceptional dynamic bandwidth, harnessing the power of sophisticated powertrain, chassis, and braking control systems. This unique combination of features offers the effortless comfort of a grand tourer with the precision and immersive driving experience of a supercar.

Like all Aston Martin models, Vanquish customers can explore endless bespoke and customisation possibilities through the Q by Aston Martin personalisation service. This service allows customers to embark on a personal commissioning journey, with options ranging from small distinguishing details to fully bespoke components, creating a truly one-of-a-kind vehicle.

Priced starting from AED 1,860,000 and available in limited numbers, the sensational new Vanquish is now available to order. The first deliveries are expected to begin in Q2 2025.

In a spectacular evening that marked a new era of sportiness and luxury, Audi, Al Nabooda Automobiles unveiled the all-new 2025 Audi A5 & S5 at the Audi Dubai Showroom. This exclusive event showcased the bold evolution of the Audi A4, first launched 30 years ago, now reimagined as the latest generation Audi A5, redefining modern sportiness and setting new standards in premium progress.

The evening unfolded with inspiring speeches and a grand reveal by Senior Executives at Audi, Al Nabooda Automobiles, setting the stage for an unforgettable experience. Guests immersed themselves in the world of Audi, getting up close with the newly unveiled models, uncovering the rich legacy of Al Nabooda Automobiles in Dubai and Northern Emirates, and exploring iconic heritage pieces that told a story of innovation and excellence.

The all-new Audi A5 and S5 models took center stage, redefining the driving experience with a perfect fusion of power and efficiency. Equipped with advanced drive technologies, including Audi Drive Select and MHEV Plus (subject to market availability), these models deliver enhanced performance that is both exhilarating and seamless. With robust TFSI engines, the A5 models, including the 205 bhp A5 40 TFSI, and the S5 featuring a potent 3.0L engine with 368 bhp, continued to captivate guests, embodying Audi’s commitment to automotive excellence.

The Audi A5 and S5 excel not only in performance but also in design, where the bold Singleframe grille and sculpted flared wheel arches enhance the models’ sleek silhouettes. The interiors are crafted for comfort and luxury, featuring panoramic glass roofs with switchable transparency and customizable ambient lighting packages that create a refined driving atmosphere.

Reflecting on the successful launch, K. Rajaram, CEO of Al Nabooda Automobiles said, “Tonight is a celebration of the new Audi A5 & S5 and a glimpse into the future of Audi, Al Nabooda Automobiles. As we continue to introduce groundbreaking models and innovative technologies, our vision for a new generation of premium mobility takes shape. We are setting new benchmarks in the industry, demonstrating our commitment to excellence and our passion for progress.”

In 2025, Audi has continued to push the boundaries of automotive innovation, marking the beginning of a new generation of Audi with the introduction of models such as the Audi RS 3 Sedan, RS Q8 Performance, and RS e-tron GT Performance launched In Dubai in January. These vehicles showcase Audi’s dedication to cutting-edge technology and dynamic performance, reinforcing its commitment to a new generation of premium mobility.

The all-new 2025 Audi A5 and S5 are now available across all Audi, Al Nabooda Automobiles showrooms, with the A5 starting at AED 249,900 and the S5 at AED 359,900. Terms and conditions apply.